Omnicom consolidating 2016 speed dating girl in att commercial

Account reviews were a major topic of conversation last week among media and advertising bigwigs gathered at the annual Cannes Lions International Festival in France.WPP Chief Executive Martin Sorrell, who runs the world's largest advertising agency by revenue, called the industry-wide reviews "a big opportunity for [WPP]." Indeed, his agency has the opportunity to win work from some of the biggest U. accounts, including Procter & Gamble, L' Oreal (or), and Coke.Its larger rival WPP (wppgy) is defending .5 billion in billings, which, after costs, ultimately account for 1.1% of the British agency's annual revenue.The ensuing fracas, pitting rival agencies against one another in a battle for clients and billings, has been dubbed, alternatively, "Mediapalooza" or "Reviewageddon" by media and industry insiders.

Jonathan Nelson, CEO of Omnicom Digital, takes the optimistic view.Shares in the world's largest advertising company, WPP PLC, fell more than 12% Wednesday as it reported a steeper-than-expected slowdown in ad buying from consumer-goods companies, especially in North America.Group M, the umbrella firm that houses WPP's ad-buying shops, is consolidating two of its global ad-buying agencies to help reduce costs and enable investment in areas that may provide more growth.Unlike rival WPP, Omnicom has no desire to compete with Google and other tech platforms or play venture capitalist with emerging platforms.Instead, Nelson believes in forming partnerships with these platforms on behalf of clients.