In the first 24 hours of the profiles being online: This might not surprise anyone, but seeing just how wide the gulf is between the sexes in a quick and dirty fake profile experiment is pretty eye-opening.
It also gives weight to gender stereotypes many people might find uncomfortable, such as relying on tropes of male agression and female passivity (receptivity) in social sexual situations.
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About three years ago, this gentleman passed on to that "big dig in the sky where all archaeologists go." When that happened, it was once again a subject that could be talked about in the archaeological world.
Hueyatlaco was excavated at first by an archaeologist by the name of Cynthia Williams. We will not attempt here to cover ground which she has already covered in her articles.
What we do wish to relate to our readers in this article are the steps that we took in parts of the investigation of this enigma.
The man who was in charge of this was a very powerful man in the Mexican archaeological community, and no one would confront him directly with these misdeeds.
Millward decided to put this to the test by making ten fake profiles to see what kind of results he'd get based purely on superficiality.
Keep in mind that Millward's experiment is hetero-focused, and "attractiveness" can be pretty subjective. The judges were not too far off in guessing the attraction habits in the Ok Cupid pool used for the wider United States - though I do wonder who the real people are and how they'd feel if they found out about the results...