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Solomon, Provo, UT : Association for Consumer Research, Pages: 521-527.Unlike before when I viewed dates and gift giving an investment, I was now making decisions about buying from my heart instead of my head.Nevertheless, spending years not being able to find anyone who clicks does get a bit frustrating. I can't say that I blame you; I don't wish that sort of heartache on to anyone.The truth is that even though I wanted to date again, I wasn't really ready to date again. Losing the one you love is a life-changing experience.Scarcity was a common theme, and this mindset may have impacted dating life in this decade as well.Competitive dating, or “The Rating and Dating Complex” (by sociologist Willard Waller) dominated youth culture.

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Courtship had given way to dating as we discussed in The Invention of Dating.

But, competitive dating was rising, partially due to the financial crises in the 1930s.

13-15 million workers lost their jobs at the height of The Great Depression in 1933.

College dating is the set of behaviors and phenomena centered on the seeking out and the maintenance of romantic relationships in a university setting.

It has unique properties that only occur, or occur most frequently, in a campus setting.