They want to feel welcomed, not like they are intruding on your territory.
It also cuts out all of the unnecessary features that most users can do without.
Right now, Eevie's goal topic is taking off her dress, and most of the tips coming in are for her topic of drinking wine.
Neither she nor her viewers seem in a hurry to reach the topic.
The design is pretty typical for these kinds of sites.
It isn't one of the super modern-looking sites with different sized and flowing preview images, but it looks clean and simple and it doesn't look dated.