Following a talk by Microsoft’s Terry Myerson in China, reports began popping up that Microsoft was handing out free upgrades to anyone running Windows 7, 8, or 8.1 — regardless of whether or not their copy was genuine.
Myerson said the company figured this was a good chance to “re-engage” pirates.
Today, Apple debuted Final Cut Pro X for the ridiculously low price of 9.99, along with Compressor 4 and Motion 5 -- .99 each.
The previous version, available as a suite, sold for 9.
The thing is, Myerson didn’t comment about what impact — if any — those free upgrades would have on the licensing status of a machine at the time.
These are now threatened by a "prosumer-grade" product upgrade of Final Cut Pro 7 titled "Final Cut Pro X," and will likely put several of these companies out of business.
The non-linear editing program was initially launched to protests by the pro-editing community, but Version 10.0.3 addresses nearly all of the remaining criticisms of the post-production tool, adding multicam support, external broadcast monitoring (still a beta feature), and detailed chroma-key controls.
And perhaps the biggest criticism—the lack of an upgrade path for projects built into previous Final Cut versions—has now been addressed by a third-party plugin called 7to X, from Intelligent Assistance.
Recently, users of pirated copies of Windows collectively celebrated news that they’d be able to upgrade to Windows 10 for free.
Turns out those celebrations may have been a little premature.